PHABRIX, a worldwide leader in test and measurement solutions, today announced it has teamed-up with Amit Daftary to manage the company’s sales operations in South East Asia as Director of Sales – South East Asia. Daftary will assume responsibility for the management of PHABRIX’s Distributor network and growing business across the region.

PHABRIX’s Sales and Operations Director, Martin Mulligan, said, “We’re looking forward to working closely with Amit to expand our presence in South East Asia. Amit’s wealth of experience and industry knowledge are valuable assets in driving further growth and success.”

Commenting on his appointment, Daftary said, “With such exceptional growth over the past three years and plans for greater expansion this year, I’m joining PHABRIX at a very exciting time. I’m looking forward to working closely with the company’s distributor network in the region to really maximize awareness of our world-leading test and measurement instruments.”

Daftary has over 20 years of experience in the broadcast industry and prior to joining PHABRIX, held senior sales positions at Snell Advanced Media, managing its Middle East and South Asia operations. He earlier served as sales director at Harmonic and business head at Avid Technology. Daftary has also held positions with Hewlett Packard and system integrator’s including Shaf Broadcast and Tata Elxsi and with leading reseller’s like Aditya Infotech. He will be based in Mumbai and report to Martin Mulligan.